Design, Innovation & the Value Proposition
Da Vinci Code
Oof Design developed a concept for an interactive promotional campaign for the film. Promotional leaflets with cut-out special glasses are distributed in various locations such as cafes, bars and at the cinema lobby. The glasses reveal codes hidden in the film's posters. Fans collect the codes which they then input at the touch screen of the 'digital keystone installation' located in the cinema lobby. A video wall installation informs them about their prizes, including a trip to the Louvre in Paris.
